Why we built WAIT

If you've installed an intermittent fasting app in the last five years, you know the drill. A loud onboarding flow. A choice between three subscriptions, all of which want $79.99/year. A streak counter that yells at you if you eat at 10am. Push notifications at 6am telling you to drink water.

We've used most of them. They all do the same thing — they take a simple act, wait to eat, and stuff it full of noise.

A different starting point

WAIT started from one question: what would a fasting app look like if you trusted the user?

Not the user as a project to be optimized. Not the user as an addict to be re-engaged. Just an adult who decided to skip breakfast and would like a clean way to track it.

That changes everything.

• The home screen is a timer. That's it.
• There are no streak guilt-trips. Streaks exist, but they're a fact, not a club.
• The AI nutritionist answers questions. It doesn't push protocols.
• There are no badges, no "Pro Faster" rank, no leaderboard.

What we kept

We kept the things a good fasting app actually needs:

1. A timer that is accurate, fast, and visible from the lock screen.
2. A timeline that explains, in human terms, what's happening to your body at hour 4, hour 10, hour 16.
3. Honest statistics. Not just "you fasted 4 days this week" — the actual hours, the trend, the difference vs last week.
4. A way to ask a nutritionist a real question without booking a $200 call.

The hardest part of intermittent fasting isn't the fasting. It's filtering everything the internet wants to sell you about fasting.

What we removed

We removed everything we didn't want on our own phones:

• Ads.
• Push notifications that aren't about your fast.
• Onboarding that holds your data hostage until you pick a tier.
• "Limited time" lifetime deals.
• The word journey from the app, even though we sneak it into the marketing.

What's next

We're going to write here often. About the science we're reading, the bugs we're fixing, and the small product decisions that take three days of arguing.

Thanks for being here.

— The WAIT team